We have a fresh new look and a new brand identity. We’re now ‘Tims’ – instead of Tims Dairy
There’s a redesigned logo to strengthen the visual impact of the famous Tims daisy icon – with more stand out
A new consumer focused marketing message and campaign is based on consumer feedback encouraging people to ‘Discover Delicious’
New brand messaging on pot reinforcing to consumers that Tims is Greek Family Yogurt – made in the UK by second generation Greek family, the Timotheous – and still a family run business
We have rebranded our fastest growing sku, Kefir Natural, with a fresh bright healthy new look featuring lots of green colour shades to fall in line with on-shelf perceptions for the category
NEW FLAVOUR – A new Greek style flavour – Greek style Mango – stocking in a 450g big sharing pot format in Waitrose and Independents now
NEW KEFIR FLAVOUR – The taste of summer is here – Kefir Citrus, a bright fresh fusion of orange and lemon, gut friendly with 12 live cultures, lactose free and set to be a 2025 summer flavour blockbuster. 450g offering in Waitrose now and on Ocado soon
New branding and vibrant new look across the entire retail range of yogurts – 500g Natural, 450g flavours, 200g Natural and 175g flavours for pot surrounds and foils, rolling out across the summer from now. Working closely with brand design specialists Wonderland Design we have created a fabulous new look – we’re calling it a ‘glow up’ no less
The new look includes more stand-out for the Tims daisy on front of pot, new brand identity ‘Tims’, stronger colours including a deeper Aegean blue for our Greek style Natural and fruit and flavour images for enhanced shelf stand-out and brand, and flavour recognition. The design brings out the deliciousness of our thick and creamy yogurt and kefir
Stronger clearer on pot messaging inspired by consumer panel research emphasising ‘Greek Family Yogurt’ – 2 generations of the Timotheou Family have been making Greek (style) yogurts in the UK with fresh British milk since 1949
And FINALLY – yes, there is more – our current limited edition Greek family yogurt Caffè Latte which has found so many fans over the last 12 months and is the only coffee yogurt available on the market, is being made a permanent member of the Greek style yogurt range – in new branding too. You won’t find it on the shelves in Waitrose any longer, but it will be available in selected Asda and Independent stores
About Tims:
Founded in 1949, Tims is an award winning, family-owned yogurt producer with a rich heritage rooted in traditional Greek style yogurt making. Based in the UK, Tims is renowned for creating high-quality, delicious yogurts using only the finest natural ingredients. With a diverse range of products, including Greek style, wholemilk, low fat, fat free yogurts, and cultured creams. Tims supplies to the retail, foodservice, and ingredients sectors, always staying true to its philosophy of quality and authenticity
