In October 2014, Pure Hair & Beauty received recognition and a huge Twitter boost from Theo Paphitis after the businesses was selected for a Small Business Sunday award.
The awards, shortened to the hashtag #SBS on Twitter, were created by Theo in 2010; Each week, the retail magnate rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet. Only tweets made in the time slot between 5pm and 7.30pm each Sunday count.
Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted to his over 450,000 followers, providing a massive boost to the chosen lucky businesses.
On Friday 30th January 2015, Pure Hair & Beauty owner Tas Panteli, attended the prestigious awards ceremony at the Birmingham ICC where he received his award from the main man.
He told Parikiaki, “To have been chosen for a #SBS award out of the thousands that apply nationally is a great achievement. It’s a great feeling to be recognised for hard work by someone who is a high flyer in the business world.
“It was a great pleasure to meet Theo and his CEO Kypros Kyprianou and I am thankful for their support. Next stop for me would be to win the English Hair & Beauty Award which takes place in March.”
Pure Hair & Beauty is a West End quality salon in the heart of Enfield, using only Aveda products for all their services. Find them at 45 Windmill Hill, Enfield, EN2 7AE. Tel: 020 8363 2236. www.pureenfield.co.uk
