Last week Ariella the leading cocktail and eveningwear brand hosted a spectacular fashion show and after party at the prestigious international headquarters building of RBS Natwest, at 250 Bishopsgate, City of London.
The event was attended by over 400 guests including leading members of the fashion industry, Press and numerous celebrities, including Simon Ward (British Fashion Council), James Caan of The Dragons Den and Leona Lewis, who looked sensational in a Ariella Couture design.
Ariella has been at the forefront of British fashion since it was founded in 1966 and is acclaimed as one of Europe’s leading fashion houses for cocktail, evening and occasion wear. It proudly celebrates over 45 years of red carpet glamour and celebrates the launch of their new collection for premium brand Ariella Couture.
Headed by Lana Marie Constantine, the design ethos of the brand is that of sensuous quality and luxury. The talented Ariella Couture design team, lead by Kyri K, are experts in producing garments to flatter the female form.
“I have grown up with Ariella and now in this new era we are growing together. Our new collection is inspired by the natural shape of the female body with exciting design details, innovative, luxurious and textured fabrics. Executed with the technical eye of our skilled pattern cutters we are proud to present our first Couture line.” Lana Marie Constantine
The new collection is as exquisite as it is wearable, combining stunning couture detailing with a range of fabrics from traditional silk chiffons, lacquered lace and knitted chainmail accentuated with ruching, draping and peplums.
The range of silhouettes vary from hourglass to empire line, knee skimming hems to dramatic fishtails, punctuated with a palette that moves from Jet to Ivory, through bright and bold hues to sugary shades.
Worn by stylish women globally (including Kelly Rowland, Holly Willoughby, Myleene Klass, Amanda Holden and Leona Lewis), the Ariella Couture brand enters 2012 with a collection offering ultimate occasion wear; from wedding day to premier.
The company is growing from strength to strength with plans to open a flagship store in central London along with concessions in high end stores, at home and abroad and proposals from International retailers from Europe to Asia, project sales of over £100M in its future business plan.
For more information, samples or images please visit: www.ariellacouture.com
