Over 30 licensees signed up to the “easy” family of brands held one of their regular get togethers at the branding group’s Kensington HQ. Held 3-4 times a year, these events allow “easy” franchisees to exchange views on a variety of topics, including start-up procedures, advertising, marketing, branding as well as actions to avoid brand potential infringement.
easyGroup barrister Jessie Bowhill gave a short presentation on the most recent infringement case brought against easyGroup by French businessman Yannick Pons. Guests also heard a presentation from easyMoney franchisee, Andrew de Candole, about his company’s plan to launch a new style ISA in the next financial year.
