Theo Paphitis has announced an exciting new arrival in Nottingham.
The businessman, most famous for his role as one of the dragons on BBC Two’s Dragon’s Den, confirmed this week that he’ll be opening a new branch of his luxury lingerie shop Boux Avenue in the city this Autumn.
Mr Paphitis announced the exciting news on Twitter on May 17, where he said that he was “excited” about his latest store opening which will be moving in to a 2000 sq ft shop inside Victoria Centre in September.
“I’m delighted to announce a new @BouxAvenue store in #Nottingham #comingsoon #retail,” he tweeted.
In a statement, Mr Paphitis said: “Nottingham is a fantastic University city with a huge amount to offer, so it’s the perfect next location for a new Boux Avenue store. Being located within the Victoria Centre is a great fit for Boux Avenue and the shoppers there will benefit from the amazing new Autumn / Winter range which will be launching just in time for the opening.”
Nottingham Post